Marketing and Media Communications
We believe that the MTFJ programme is something worth celebrating, so here are some tips and tools to help you share our success.
ACKNOWLEDGING PARTNERSHIPS
- In our marketing and media materials, it's essential to prominently recognise our partnership with the Ministry of Social Development (MSD) and acknowledge MTFJ.
- Use "Ministry of Social Development (MSD)" the first time you mention it and then "MSD" afterward.
- Use "Mayors Taskforce for Jobs (MTFJ)" the first time you mention it and then "MTFJ" afterward.
- Make sure to use the approved MTFJ and MSD logos.
SIGNOFF PROCESS
- All marketing materials like billboards, collateral, radio, and newspaper ads must have:
- Approval from the people quoted or shown in images.
- Approval from MTFJ National Office and the MSD Industry Partnerships team.
- Email info@mtfj.co.nz, and we'll send your requests to MSD for their approval. You'll then receive feedback and/or approval.
MEDIA SPOKESPEOPLE
- The following people are authorised to be quoted in the media about the programme:
- MTFJ Chair
- Mayor of RCR program Coordinator
- MSD Minister
- Industry Partnerships Manager
- LGNZ has a media team that can help promote stories regionally and nationally. Please suggest positive news stories in your reports. If you or your communications team want to draft a media release, send it to MTFJ and MSD for approval.
MEDIA DOS AND DONTS
DO:
- Mention MTFJ, MSD, your council, and/or mayor.
- Get approval for quotes and the use of images or video.
- Keep the focus on the programme's purpose.
- Maintain a positive tone.
- Let the MTFJ National Office know if the media contacts you.
DON'T:
- Send out media releases without approval from MTFJ National Office.
- Act as a spokesperson if you're not authorised.
- Ignore a mistake in print; inform the MTFJ National Office.
MEDIA TOOLKIT
SOCIAL MEDIA
Follow these guidelines to create engaging social media content and acknowledge important partnerships.
- Make it visual: Social media is most effective when it includes visual content like photos, videos, graphics, infographics, or illustrations. Make sure you have permission to use photos that aren't your own.
- Provide value: Consider what your supporters gain from following you on social media. Pay attention to the content your audience likes and interacts with, and focus on providing value. About 80% of your posts should be inspiring, informative, or entertaining, while the remaining 20% can be promotional.
- Ask questions: Engage your audience by asking for their opinions, feedback, and ideas through questions, polls, and surveys.
- Respond to your audience: Be interactive on social media; respond to comments and questions promptly, even with simple acknowledgments like "Thank you!" or emojis.
- Be authentic: Show authenticity on social media, offering followers an inside look at your work, your team, and the impact you're making. Stay professional but don't be afraid to show some personality.
- Use tags and hashtags: Make your posts searchable with hashtags like #mayorstaskforceforjobs, and tag MTFJ, MSD, your council, mayor, and partners to connect them to your posts, which can be beneficial for future funding.
- Community guidelines: Consider creating guidelines for engagement on your social media platforms. These guidelines might include rules against discriminatory content, hate speech, misinformation, spam, offensive language, or inappropriate material.